The fact is, all businesses need signs, but many businesses will slack on their signage or cheap out not wanting to incur the expense. This is a poor choice because signs are how people learn about your business and decide it’s inherent value to them. It’s important to present
yourself well with good quality business signs in Calgary.
When choosing business signs in Calgary, here are
some key factors to consider:
1.
Location
For a brick and mortar business your sign is
important as it acts like a beacon to bring people to your location and attract
the attention of new customers. If you are a brand new business, people driving
by will be pulled to stop in and try your business when they see your signs.
2.
Brand Promise
A sign should always be neat and bright and
should convey the promise your brand makes and demonstrate the high standards
of your business. A sign that is damaged or poorly made will not convey your
brand appropriately.
Businesses should expect to invest time, effort
and resources into quality signage because business signs in Calgary are an
extension of your brand identity.
3.
Size Matters
The purpose of a sign is to attract customers. If
you are operating locally, then you need to target the people who walk or drive
by your establishment. For this reason, your sign should be big enough to be
seen and tested for visibility from street level.
4.
Positioning
When people walk or drive by your business
location, it is important that your sign catches their attention. If your sign
is not in a visible or exposed area, then it will be a waste because no one
will see it.
5.
Content
Aside from positioning the sign, you should be
mindful of what you put on it, along with its general design and layout. An
effective business sign in Calgary should indicate your company name and logo,
a tagline and a list of products and services that you offer.
You should be wary of including too much
information. It is better to concentrate on who you are, what you offer and
what makes you stand out.
6.
Layout
Graphic designers have certain rules and
principles to follow when making a layout for a business sign. Logo placement,
font sizes and colours are all important elements.
Some useful, general tips that they share is to
ensure that the colours used in the signage are eye-catching and do not blend
in with the background or backdrop colour of the building behind it. The
colours should be impactful without being too much of a distraction.
Along with colour visibility, you should also
provide proper lighting, specifically at night. The signage should also be
properly maintained. If there is dust buildup on your sign or if it’s
vandalized, people will think that you have closed down.
Many businesses would make the mistake of not
prioritizing their signage but it’s critical to let people know where you are
and what you offer. A business sign in Calgary can convey a lot so make sure
you send the right message.